Our holiday campaign extended from early November to the end of December, spanning all marketing touch points. For the 2024 season we leaned into the idea of gifting yourself, and this being “your season”. 

Working with marketing, I helped lead a team of writers and designers to develop this campaign. Knowing it would extend across all aspects of the brand, we created a system that was flexible yet distinctive. We wanted the campaign to feel joyful and energetic, leveraging our coaches as the face of the campaign. We came up with a unique look and feel, custom holiday brandmark, messaging, photography, color palette, unique patterns and decorative elements.