Tempo Challenges
Branding + Marketing Materials
As a retention initiative, Tempo started offering monthly fitness challenges for its members. My role was to develop the look and feel for each challenge, as well as to develop all of the associated marketing materials.
This included all promotional items relating to the challenge (LCM, Organic, In-App Promotions, Challenge Videos, Postcards, Digital Achievement Badges and Printed Enamel Pins). In addition, I worked with our studio team to direct photoshoots and create promotional videos to promote each challenge.
Project Scope
Monthly Challenge Look + Feel
In-App Marketing
Photoshoot + Video Art Direction
Challenge Badges
Printed Pins + Postcards
Social Marketing
Design Team
Tempo Marketing
Year
04/01/2023- Current
Each monthly challenge included a unique look and feel, a badge for the in-app trophy case once the challenge was completed, in-app challenge promotions and marketing materials.
20 in 25 January Challenge
The 20 in 25 New Years challenge was our biggest challenge to date. It featured 20 classes in 25 days, with 14 coaches.
For this challenge I wanted to highlight the idea of volume. I came up with a visual system that showcased our coaches and classes. For the challenge trophy, I drew inspiration from our 25lb weight plate. We worked with an animator and our studio team to develop the trailer for this challenge.
For the larger monthly challenges we produced trailers. The 20 in 25 challenge was our largest one to date, so we wanted a video that spoke to the volume of workouts.
Bring the Heat Challenge
The visuals for this challenge were inspired by the idea of heat mapping and how your body responds as it warms up during a workout. The photography art direction incorporated weights and movements that were featured throughout the challenge.
Summer Sculpt Challenge
The visuals for this challenge were inspired by sculptural poses and workouts. We hired a letter artist to create the logo lockup- with thicks and thins that nod to a sculptural sentiment. We did a photoshoot where we captured more dynamic poses and incorporated a yellow backdrop inspired by summer tones.
