Tempo January Campaign

Marketing Campaign

January is a peak season for the fitness category. Working with the marketing team, we developed a campaign around the idea of transformation. Pulling in class form feedback from our app, I tied aspirational photography with tangible metrics users would see in the app.

Project Scope
Launch Campaign
Email Marketing
Landing Page
Paid Ads
Organic Ads

Design Team
Tempo Marketing

Year
01/01/2025

Because of the high volume of email’s, we got creative with how they were built.
We wanted to highlight a range of benefits for our prospects. We included everything from our hardware to the progress our users will see.

Tempo January Campaign

Because of the high volume of email’s, we got creative with how they were built.
We wanted to highlight a range of benefits for our prospects. We included everything from our hardware to the progress our users will see.

We also cross promoted our January Fitness Challenge- our largest challenge.

Based off of ad’s that had performed well in the past, we created new variations that incorporated the new messaging and visuals from the campaign.

ALICIA MALLORY DESIGN

Tempo January Campaign

Because of the high volume of email’s, we got creative with how they were built. We wanted to highlight a range of benefits for our prospects. We included everything from our hardware to the progress our users will see.

We also cross promoted our January Fitness Challenge- our largest challenge.

Based off of ad’s that had performed well in the past, we created new variations that incorporated the new messaging and visuals from the campaign.

Tempo Challenges

Tempo Holiday Campaign

ALICIA MALLORY DESIGN

Because of the high volume of email’s, we got creative with how they were built.
We wanted to highlight a range of benefits for our prospects. We included everything from our hardware to the progress our users will see.