Tempo New Year’s Campaign
Design + Marketing Materials
January is a peak season for the fitness category. Working with the marketing team, we developed a campaign around the idea of transformation. Pulling in class form feedback from our app, I tied aspirational photography with tangible metrics users would see in the app.
Project Scope
Launch Campaign
Email Marketing
Landing Page
Paid Ads
Organic Ads
Design Team
Tempo Marketing
Year
01/01/2025
Because of the high volume of email’s, we got creative with how they were built. We wanted to highlight a range of benefits for our prospects. We included everything from our hardware to the progress our users will see.
Taking leanings from ads that had worked well in the past, we created ads that incorporated the new messaging and visuals from the campaign.