Tempo Brand Refresh
Launch Campaign + Brand Development
In April of 2023, Tempo was launching T2.0, a product initiative that included the feature of wearables and readiness scores, leading to improved responsive workouts and therefore enhanced progress for members. With this new launch, Tempo partnered with Basic Design Agency, to rehaul the Tempo website, marrying the new product features with our external brand.
My role as the brand designer was to take the established look and feel of our recently updated website, and extend across all marketing touch points. This included a launch video, brand guidelines, new templates for all email marketing, social posts, landing pages, ASA ads, paid ads, etc.
Project Scope
Launch Campaign + video
Email Templates
Brand Guidelines
Paid + Organic
Landing Pages
ASA Ads
Design Team
Tempo Marketing
Year
04/01/2023
Wanting to ensure a cohesive brand experience, we established brand guidelines that included brand messaging and key design components such as color palettes, photography, logo application and iconography.
Launch Materials
With the launch of 2.0, we developed a promotional video, socials assets and email marketing to highlight the new product features. This involved revamping and rethinking current assets.
