Working with MarketBrand, our objective was to create a compelling brand narrative for Frey Ranch Whiskey. Our client asked that we develop brand positioning for their new farm to table whiskey, supported by promotional materials, sales sheets, bar kits digital assets and more.

Wanting to celebrate their rich history as a family owned farm, we developed language around the idea of a Whiskey Farm. Highlighting the quality and heritage of their whiskey, we celebrated that Frey was a 180 year old farm with heirloom grains. Taking cues from the packaging, we defined a system that was bold, eye catching and would work across multiple platforms.